WildBrain Spark was appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube and support its distribution, including its flagship CG-animated series, “The Polos,” across the official MarcoPolo channel and on its hub channels on YouTube. “Our ‘always-on’ YouTube strategy for The Polos and MarcoPolo Learning’s other educational content will leverage our proprietary insight tools to identify relevant new audiences globally, creating millions of more touchpoints for kids and families everywhere,” Jon Gisby, EVP and Managing Director at WildBrain Spark, said.
MarcoPolo Learning’s learning products and research-driven and verified, targeted at early learners aged 3-7. The STEAM (science, technology, engineering, art, and math) curriculum series “The Polos” features 3D animation and live-action footage. "YouTube is one of the most important parental touchpoints, and so we are very excited to partner with WildBrain Spark and leverage their expertise to grow our channel and introduce families to our content all around the world," Justin Hsu, CEO, and Co-Founder of MarcoPolo Learning said.
“The Polos” is currently distributed across Latin America through Discovery Kids and Nat Geo Kids, along with China and Korea through Youku and CJ E&M. The show is co-produced and distributed globally by leading media company Boat Rocker Studios, a strategic investor in MarcoPolo Learning and its subsidiaries, Jam Filled Entertainment and Radical Sheep Productions.
The series follows Marco, Willow, Gorby, Chester, Lily, and Nash who travel in their transforming vehicle, the PoloMobile, from their digital world to explore the natural world. Each adventure teaches children about natural science, inquiry, and curiosity through stunning HD footage, highlighting such topics as the dung beetle, comets, dinosaurs, ocean pollution, music, and sharks while showcasing commonly used skills.