19 FEB 2024

Arabic region: Netflix is set to lose its leadership by 2029

A study by Digital TV Research predicts that Netflix's growth in the Middle East and North Africa (MENA) will be surpassed by its competitor, Shahid VIP, based in Saudi Arabia.

19 FEB 2024

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Bad news for Netflix in MENA: while the market is expected to grow from 12 to 26 million subscribers across 13 Arab-origin countries by 2029, the American company's growth will be more limited compared to its Saudi competitor, Shahid VIP.

This projection comes from a study by the British consulting firm Digital TV Research. On one hand, Shahid VIP will overtake streaming leader Netflix, with its subscriber base to rise from 3 million to nearly 6 million by 2029. Netflix which had 3.8 million subscribers at end-2023 is expected to reach 5.6 million subscribers by 2029.

On the other hand, the American VOD StarzPlay is predicted to have subscriber base of 5 million in the next five years, whilst Amazon and Disney+ will have 3.2 million. OSN will climb up to 1.5 million subscribers and Apple TV+ to only rise to 500,000, according to Digital TV Research’s findings.


Simon Murray, principal analyst at Digital TV Research, analyzed the phenomenon:“As some of the US-based platforms lower their global rollout and local content commitments, the Arabic players will thrive," he highlighted.