Global AVOD revenues for television series and movies will reach US$91 billion in 2028, up from US$38 billion in 2022, according to Digital TV Research’s latest report, which also notes that the top 10 countries will represent 81% of the world’s total by 2028.
Furthermore, by that year, 15 platforms will generate AVOD revenues in excess of US$1 billion, including six global, five from the United States and three from China.
“An exciting development will be the global rollout of hybrid AVOD/SVOD tiers by major platforms such as Netflix, Disney+, HBO and Paramount+. These four platforms will generate AVOD revenues of US$22.6 billion by 2028 – or a quarter of the world’s total,” said Simon Murray, Principal Analyst at Digital TV Research.