A new Parks Associates’ research tracks the increasing usage of ad-based streaming video services (AVOD), with the number of U.S. internet households that used one of these services in the past 30 days jumping from 27% in 2022 to 42% in 2024. Currently, 88% of U.S. internet households subscribe to at least one streaming video service.
Ashton Gambrell, Director of Sales, Sponsorships, Parks Associates, said: “Consumers have unprecedented freedom of choice on what content they watch, where, and how. Our event focuses on the market impacts of this consumer empowerment, the influence of external circumstances such as economic factors, industry changes, and technological advancements, and successful strategies to grow revenue in this challenging environment.”
The rapid rise in AVOD service usage reflects a significant shift in how consumers engage with streaming content. As economic factors and changing industry dynamics continue to influence viewing habits, the ability of platforms to adapt will be critical to their success. With more options and flexibility than ever before, consumers are taking full advantage of ad-supported services, reshaping the future of the streaming landscape. Parks Associates’ research highlights the importance of understanding these trends and leveraging strategic insights to navigate the evolving market.