Using data taken from its Cross-Platform ViewTM – a solution that offers a global vision of audiovisual consumption through unified metrics –, Kantar Media showed the audience share during December 2023 on TV sets in Spanish households.
To identify the content, the company used the People Meter, the meter used by Kantar Media to measure TV audiences. In addition, it also used the Focal Meter, a digital meter launched in 2021, capable of measuring online video consumption of all screens on a home internet network. In this way, it is possible for Kantar to offer its clients, in a single source panel, data on total household audiovisual consumption.
The graph below shows the audience share (%) of Individuals 4+ for Total Day, December 2023 and Total Spain. The report is based on identified content and excludes unidentified content, other TV usage and consumption on other screens (Tablet/PC/Smartphone).
