Flixed’s survey of over 1,200 people about their streaming habits and how they decide what’s still worth watching, reveals that Netflix is the number one streaming service of choice for consumers, while Apple TV is the crowd’s least favorite. According to research conducted by Flixed, the service has been criticized for its offering’s lack of quality.
Alongside Netflix, Hulu and Disney also received more viewership than cable TV by 51% and 44%, respectively. AppleTV+ is the only streaming service included in the study that failed to gather more popularity than cable TV, despite allegedly spending over USD 6 billion on their initial programming. In terms of satisfaction, 91% of users approved of Netflix as a streaming platform, followed by Hulu at 80%, Disney+ at 78%, and cable TV at 67%. Apple TV+ took the last place with 60% of users reporting satisfaction with the tech giant’s streaming service.
16 million people signed up for Netflix in the first quarter of 2020 worldwide, twice the number of new subscribers they picked up in the last quarter of 2019. 83% of respondents reported using the service. The streaming giant wasn’t just voted as the most popular streaming service, users considered it to have the best quality content, variety of options, and overall user interface.
While Netflix was named the easiest platform for exploring new content by 85%. Only Hulu was considered easier by 2% if the consumer was searching something specific. Apple TV+ earned the lowest ratings for the ability to explore new shows at 57% and the ease of searching for something specific at 55%. Disney+ (2.7 hours), users with Netflix, Apple TV+, Hulu, or cable TV spent three hours or more watching content every single day. Cable TV earned the most weekly usage (over 6 days), followed by Netflix and Hulu (5.5 days), on average.
The report also found that its users, and those of Disney+. were least likely to discover an absence of good options when browsing. Nearly half of people felt there was nothing to watch when browsing Netflix at least once, and another 33% had previously discovered something that looked bad but was willing to watch anyway. More than any of the streaming platforms, 68% of people had felt there was nothing worth watching on cable TV, and 64% of people admitted to turning off cable TV while browsing and switching to an alternate platform.
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