Canela Media, a multicultural media company, announced record-breaking growth across its portfolio of FAST (Free Ad-Supported Streaming Television) channels, reinforcing its leadership position in the Hispanic FAST streaming landscape.
In June 2025 alone, Canela's FAST ecosystem surpassed 6 million monthly viewing hours — an extraordinary 88% increase year-over-year from 3.2 million hours in June 2024. This remarkable growth is fueled by Canela Media's expansive distribution footprint, innovative programming strategy, and culturally resonant content that continues to captivate and grow both U.S. Hispanic and Latin American audiences.
"Our FAST strategy isn't just scaling — it's succeeding because it's built intentionally: for culture, for community, and for choice," said Karsten Amlie, SVP of Content Distribution and General Counsel at Canela Media. "From our owned-and-operated experiences on Canela.TV to our third-party partner channels, and through wide distribution on platforms including Samsung, Roku, LG, Vizio, Xumo, TCL, VIDAA, Fubo, and Plex, Canela now boasts one of the largest and most dynamic Latino FAST footprints in the market."
Canela’s FAST portfolio has doubled over the past year, and within the Canela.TV app its 70-channel FAST guide now features an impressive array of content. This includes 20 owned-and-operated channels such as top novelas like “Novelas Turcas,” “Pasiones Legendarias,” and “Novelas Brasileñas,” popular movie channels like “Hollywood y Más,” “Clásicos,” “Cine Picante,” and “Acción Mexicana,” as well as genre-focused offerings like “Canela Deportes,” “Canela Kids,” “Canela Hits,” “Regional MX,” and “Ritmos Inolvidables,” among others. Additionally, the platform offers 48 premium partner channels including “Hallmark en Español,” “CNN,” “Discovery,” “beIN Español,” “RCN,” “Novelisima,” and further selections from Azteca, Sony, Warner Bros., and América Vivo.
“From action-packed movies and classic novelas to sports, kids’ entertainment, and faith-based programming, Canela’s FAST lineup reflects the diversity and depth of our audience’s tastes,” said Gachi Ciurluini, VP of Content Strategy at Canela Media. “Our distinctive mix of original hits like ‘Secretos de Parejas’ and global fan favorites like ‘Fatmagül’ and ‘Captain Tsubasa’ has made Canela a premier destination for Hispanic viewers worldwide.”
Canela Media's entire ecosystem now reaches 60 million monthly active users and the company continues to solidify its position as a premier partner for advertisers seeking scaled, innovative, and authentic connections with U.S. Hispanic audiences. In the past year, Canela Media has introduced the industry's-first AVOD loyalty program Club Canela, which gives users opportunities to earn rewards for viewing and engaging with content. Additionally, an expanded proprietary data offering, Canela Audience Solutions, has been rolled out to deliver advanced audience targeting to help brands effectively connect with U.S. Hispanic audiences across both English and Spanish-language OTT platforms.