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With the deal, FilmRise has increased its distribution footprint on Samsung TV Plus in both FAST and AVOD in the U.S., Canada, Europe and Southeast Asia.

This strengthens the Nordic presence and AVOD business.

ITV has the exclusive VOD (including AVOD) rights for the UK and non-exclusive rights for Ireland.

The agreements are with premium unscripted platforms in the US and Canada.

The traditional boundaries between video services are blurring, with pay TV services now offering FAST channels, SVOD platforms introducing ad-supported tiers, and FAST services seamlessly blending linear channels with AVOD content.