ViacomCBS's CBS All Access streaming service announced the addition new product features for families, along with Nickelodeon and Nick Jr. library programming as its expansion continues for the upcoming Paramount+ rebranding. “We are thrilled to bring even more popular kids hits from Nick Jr. and Nickelodeon to the service, in advance of our upcoming rebrand as Paramount+,” said Rob Gelick, Executive Vice President and General Manager, Streaming Services and Chief Product Officer, ViacomCBS Streaming. “We’ve already seen incredible growth in viewership since we began expanding our offering of children’s programming on the service.”
The new family-friendly features include the ability to create up to six profiles per account and manage each profile using “Kids Mode,” which allows parents to create profiles that limit content to older children or younger children based on content ratings. The service’s existing parental PIN controls’ option for mature content, which locks access to certain content based on its content rating, will also still be available to use across profiles. “With today’s new product enhancements, like ‘Kids Mode’ and multiple profiles, we can create customized experiences for each member of the household, while giving our subscribers even more opportunities to discover and watch family programming together, and allowing parents additional peace of mind with the ability to further customize what programming is available to their kids,” Gelick said.
All “CBS All Access” children’s programming will be accessible commercial-free. The library consists of over 1,000 episodes of library and original children’s programming, including the service’s previously launched original children’s series, WildBrain’s “Cloudy With A Chance Of Meatballs,” Boat Rocker’s new “Danger Mouse” and new editions of “Lassie,” “George Of The Jungle” and “Mr. Magoo” from DreamWorks Animation’s Classic Media.
In addition, CBS All Access introduced nearly 800 more episodes of children’s programming to the service, including select past seasons of Nick Jr. favorites”Paw Patrol,” “Blaze And The Monster Machines,” “Blue’s Clues,” “Bubble Guppies,” “Dora The Explorer,” “Shimmer And Shine,” among numerous others. Original children’s programming on the service will continue to expand with Nickelodeon’s “Spongebob Squarepants,” and the new series “Kamp Koral,” which premieres in early 2021. The service will also house “The Spongebob Movie: Spong On The Run."