Corus Entertainment’s award-winning social and digital agency is launching five new originals series starting this month, producing serialized content in-house on a wide range of topics and trends. “Across our brands, we have incredibly loyal, passionate, and engaged communities who are connecting with us around their passion points - from Food to Home, to Fashion, Beauty, Wellness, Travel, Pop Culture, Music, and so much more, our audiences are looking to us not only to be entertained, but for advice, inspiration, recommendations, and connection to like-minded Canadians,” said Dervla Kelly, Senior Vice President, Marketing & so.da.
Tapping into in-depth research, insights on audience behaviors, trend data, as well as ongoing testing and optimization learnings from across Corus’ portfolio of leading social brands, these new original series will provide high-performing and authentic opportunities for advertisers to connect to highly engaged communities around their passion points. Developed for @FoodNetworkCa, @HGTVCanada, @HistoryCa, @Showcasetv, and @Slicedotca, the new series will live across each brands’ social and digital platforms, with extended content and resources to support themes presented in each episode. “Through a deep understanding of what drives our audience, along with data-driven insights, we continue to build out a ton of new content to engage our audiences, while providing seamless opportunities for advertisers to integrate into our short-form content.”
The five new originals so.da series include Food Network's "Canada: Baking Therapy," a how-to series that plays out on Food Network Canada’s Instagram stories. It has delivered a 37% higher engagement and completion rates greater than @FoodNetworkCa’s average. "Baking Therapy" goes into production this August, launching fall of 2021 across Facebook, IGTV, FNC.ca, Twitter, TikTok, YouTube, Pinterest, and the Global TV App. HGTV Canada's "Plant Mama" premieres on May 27 with new episodes weekly on HGTV Canada platforms including the Global TV app. History’s “Canada Uncovered" investigates the Canadian histories that are so often left out of our textbooks but have been imperative to making this country what it is today. Currently, in production, Canada Uncovered is set to debut in June across Facebook, Twitter, Instagram, YouTube, and the Global TV App.
Showcase's four-part series, "Queens of Cosplay," currently in production and slated to premiere on Facebook, Twitter, Instagram, YouTube, and the Global TV App in June 2021 coinciding with Pride month. Slice's 10-part "Sex Session," showcasing a sex-ed class, has garnered massive attention across all social media platforms following its 10th May debut. Weekly new episodes will air weekly on @Slicedotca.
Across our brands, we have incredibly loyal, passionate, and engaged communities who are connecting with us around their passion points - from Food to Home, to Fashion, Beauty, Wellness, Travel, Pop Culture, Music, and so much more, our audiences are looking to us not only to be entertained, but for advice, inspiration, recommendations, and connection to like-minded Canadians.” Dervla Kelly Senior Vice President, Marketing, So.Da.
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