DAZN announced that it will expand to more than 200 countries and territories beginning on December 1, with the sports streaming service showcasing some of the biggest names in boxing on back-to-back weekends.
The initial monthly price point for new markets will be £1.99 or less. At launch, DAZN’s global platform will feature not only back-to-back fight weekends, but also an ever-growing archive of classic fights, athlete features and a slate of original programming including “40 Days,” “Saturday Fight Live” and “One Fight”. Additional sports and programming will be added in 2021.
Furthermore, the DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles.
“From the UK to Mexico to Australia, we’ve seen an encouraging level of interest in our key events since first launching in 2016. We’re looking forward to introducing the DAZN platform around the world this December with an exciting schedule of fights,” said Joseph Markowski, EVP of DAZN.
Launched in 2016 and backed by billionaire Len Blavatnik, DAZN has thus far reached the United States, Brazil, Spain, Germany, Austria, Switzerland, Canada, Italy, and Japan with a monthly price between $10 and $20. Boxing has been a calling card, and the global rollout is tied to two fights included in the regular subscription price: Ryan Garcia vs. Luke Campbell on December 5, and Anthony Joshua vs. Kubrat Pulev on December 12.
In early March, the company had declared its intention to go global, but the pandemic then threw everything into question. “I have wanted to be international. I’m not going to pretend this was the road map, but I do think that Covid gave us a chance to evaluate our plans,” commented John Skipper, Chairman of DAZN, in conversation with Deadline.
From the UK to Mexico to Australia, we’ve seen an encouraging level of interest in our key events since first launching in 2016” Joseph Markowski EVP of DAZN
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