The streaming service DAZN, which to date has debuted in nine countries – Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States –, will soon be going global and aims to reach 200 markets, company executives shared.
“We’re more interested in being the global leader in sports than the world-wide leader in sports in the United States,” John Skipper, Chairman of DAZN, told The Wall Street Journal.
The service, which offers high-end boxing matches and international soccer, among other choices, has about 8 million paid subscribers and runs $19.99 per month or $99.99 per year.
With DAZN soon entering the United Kingdom, the company has set its sights on the biggest sports event of the territory: the Premier League soccer. In an interview with The Guardian, Skipper said DAZN will look at securing the domestic rights to the country’s top draw when they’re available. “The UK is a logical DAZN market,” Skipper said. “In terms of the rights in this country, obviously you need Premier League. Boxing is very important here and tennis too,” he added.
At the end of 2019, DAZN grabbed the rights to Champions League soccer in Germany, starting next year. The company also offers Champions League and Premier League games to its customers in Canada and Japan.
The streaming service launched in 2016 and first debuted in the United States in 2018. Overall, DAZN is spending between $1 billion and $1.5 billion per year on sports rights, according to WSJ.
We’re more interested in being the global leader in sports than the world-wide leader in sports in the United States” John Skipper Chairman of DAZN
Related News
