10 JUN 2022

Disney+ launches in 16 countries of the Middle East region

Users in the region will have access to various figures, including viewing up to four concurrent streams, unlimited downloads on up to 10 devices, and the ability to set up to seven different profiles

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Disney+ has launched in 16 markets across the Middle East and North Africa (MENA), offering movies, series, and original titles from Disney, Pixar, Marvel, Star Wars, National Geographic, and general entertainment from Star all in one place.

The company confirmed that users in the region will have access to various figures, including viewing up to four concurrent streams, unlimited downloads on up to 10 devices, and the ability to set up to seven different profiles, including the ability for parents to set Kids Profiles to access age-appropriate content.

The service launched its streaming service in the Middle East and North Africa on Wednesday, striving for market share in a region where the population is young but few people so far use such services. The region is currently Netflix currently leads in the region, with more than 6.8 million subscribers, according to Digital TV Research. Starzplay, an Abu Dhabi-based competitor, ranks second with just under 2 million, followed by Amazon with 1.4 million.

Various competitors offer original Arabic content. Netflix is already working on second seasons for its popular series “Al Rawabi School for Girls” and “Finding Ola." MBC Group’s streaming platform, Shahid, has ordered an Arabic version of the British comedy “The Office." Regional competitor OSN has an Arabic version of the U.S. legal series “Suits." OSN previously had rights to carry Disney+ original content.

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