The French VoD market passed €1 billion in revenues in nine months to reach €1.10 billion at the end of September, according to data from publicly-funded agency CNC. This represents a 41.4 percent growth year on year. The VoD market is mainly driven by SVoD which accounts for 82.4 percent of total revenues, up 50.3 percent since January. VoD sales increased by 23.4 percent and rentals by 4.8 percent.
In September, 22.9 percent of broadband users reported having watched SVoD content, which marks a 2.5 percent increase compared to August. The number of daily SVoD viewers established at 4.5 million in September vs 5.1 million one month before, a 600,000 drop over one month. Netflix keeps its top spot, attracting 68.4 percent of all VoD subscribers as of September 30th, up 11.8 percent compared to September 2019. Amazon Prime Video stayed in the second position with 29.1 percent, while Disney+ maintained third place with 19.6 percent.
In terms of subscription per household, Netflix achieved a 47.2 percent rate, more than double than Amazon Prime Video (22.1 percent) and Canal+ (20.2 percent). Disney+’s uptake showed no increase, with its rate per household stagnating to 14.9 percent in September, down slightly from 15 percent at launch in April.