British chef Gordon Ramsay and Fox Entertainment have joined forces to launch Bite, a new multi-tiered global food brand and entertainment platform dishing out fresh, fun, accessible and inventive culinary and lifestyle content, products and experiences for fans everywhere. As a brand designed to live at the intersection of content and commerce, Bite also announced its inaugural consumer products partnership with cookware brand HexClad. Through this first-of-its-kind strategic partnership and investment, HexClad became an official sponsor across a range of Fox and Studio Ramsay Global-owned food content worldwide.
Created under Fox Entertainment and its Gordon Ramsay production partnership, Studio Ramsay Global, Bite brings together Ramsay’s worldwide audience and Fox’s dominance in food entertainment, from “Next Level Chef” and “Kitchen Nightmares” to “Crime Scene Kitchen” and “Gordon Ramsay’s Food Stars”. Bite offers food fans more of the culinary content they love, while giving advertisers and brand partners even greater reach and more innovative ways to engage with Ramsay and Fox’s audience of over 100 million food-loving fans.
“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”
“To food fans around the world, the Bite kitchen is open,” said Rob Wade, CEO of Fox Entertainment, “and with Gordon and his team at Studio Ramsay Global pulling together all the right ingredients, there’s simply no one better to serve up this vibrant, authentic feast of food-themed entertainment and experiences. As the world’s most dynamic, comprehensive one-stop culinary destination, we’re certain audiences will enjoy discovering and savoring every Bite.”
“As Bite’s partner, we’re expanding our collaboration with Gordon Ramsay – a natural fit for HexClad and our revolutionary cookware,” said HexClad Co-founder and CEO Danny Winer. “Discerning professional and casual chefs alike recognize the quality HexClad brings to any kitchen, and now, even more culinary aficionados will discover the HexClad difference across Gordon, Fox and Bite’s growing worldwide food content portfolio.”
By building on Fox and Ramsay’s successful two-decade collaboration, this innovative new food and lifestyle brand creates an even deeper, cross-platform connection to fans, while allowing Ramsay to develop more content opportunities for a growing roster of new and emerging talent. Through the Bite Digital Network, which serves as the brand’s digital and social content hub, original series already include “Idiot Sandwich”, Ramsay’s new digital culinary competition series inspired by the chef’s wildly popular viral meme; “Next Level Kitchen”, a digital companion series to “Next Level Chef”, which features the show’s three mentors Gordon Ramsay, Nyesha Arrington and Richard Blais; and the new Bite Digital Originals banner, featuring a slate of next-gen culinary creators and personalities, such as “Next Level Chef” stars Tineke “Tini” Younger (Season 2) and just-announced Season 3 champion Gabi Chappel.
Across Fox and the Bite Digital Network, brands and advertisers will have access to this diverse community of food entertainment fans and creators through a broad array of brand-safe, immersive and authentic media and sponsorship packages, product placements, brand integrations, shoppable content, bespoke entertainment partnerships, content and brand licenses, and co-branded marketing and promotional opportunities.
In the coming months, Bite will further expand its reach into publishing, consumer products, live events and experiences, and apps and online destinations, which will include a robust, never-before-available library of Gordon Ramsay recipes, opening the celebrated chef’s kitchen to food fans everywhere. Additional details about the Bite brand’s expansion will be announced soon.