Motorsports TV network MAVTV has launched a free direct-to-consumer streaming service called MAVTV GO. Powered by Endeavor Streaming, the new ad-supported service is free to use without the need for sign-up. Initially the platform is available on iOS and connected TV devices including Apple TV, Amazon Fire TV and Roku, as well as through the MAVTV GO website. According to the company, the service will expand availability to Android TV and mobile devices, as well as smart TVs, however no additional details about specific platforms or timing have been released.
The web-based and mobile app versions of MAVTV GO feature a selection of live racing coverage and MAVTV original docuseries and specials such as “The Life,” and “On the Rise.” In addition to original shows and live racing, the new service promises access to race recaps, documentaries and a library of video on-demand content featuring archive racing coverage and historical motorsports moments.
While it’s free to use, viewers will need to create an account if they want to watch certain premium content. Signing up for an account also gives users access to features like content recommendations, the ability to highlight favorite racing events and shows and opt in for push notifications about upcoming programming.
“With MAVTV GO, we are breaking down barriers and making it easier than ever for fans to connect with the high-octane content they love, whenever and wherever they want,” said CJ Olivares, MAVTV president, in a statement. “Racing fans have multiple ways to watch MAVTV - through their cable provider, on dozens of free, ad-supported platforms, and now, with a robust direct-to-consumer streaming service.”
MAVTV tapped Endeavor Streaming to power the DTC app, using the vendor’s Vesper platform. It’s also using analytics tools from Endeavor to improve the user experience and build a market strategy. Endeavor Streaming has previously partnered with DTC streaming offerings for major sports associations and leagues including NWSL+, WNBA League Pass, UFC Fight Pass, University of Texas’ Longhorn Network, among others.
