Following the launch of its Cross-Media TV + CTV advertising measurement solution in January 2025, Médiamétrie has chosen AudienceProject’s technology to accelerate the development of its new Cross-Media Video advertising measurement solution, scheduled for launch in the first quarter of 2026.
The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers. By combining AudienceProject’s technological assets—already integrated into major platforms—with Médiamétrie’s proprietary data and methodological expertise, the partnership will expand the scope of cross-media measurement and ensure scalability as new players integrate their own data.
This collaboration marks a major step forward in advertising measurement in France, providing the industry with a unified, deduplicated view of video campaigns across all screens. The result: transparent, reliable measurement that is both comprehensive and representative of today’s advertising practices.
Julien Rosanvallon, Deputy CEO of Médiamétrie praised their partners: “We are proud that Médiamétrie has chosen AudienceProject as its partner to advance cross-media advertising measurement for video in France. This demonstrates the strength of our technology and methodology. By combining Médiamétrie’s trusted data and expertise with our proven measurement capabilities, we are setting a new benchmark for independent, comprehensive cross-media advertising measurement, helping advertisers make confident decisions and better reach their audiences across all channels," expressed.
The Cross-Media Video advertising measurement solution will deliver accurate assessments of deduplicated campaign reach and frequency across major platforms, social media, connected TV and online video, while offering a unified view of campaign performance to support more informed decision-making.
This new solution builds on Médiamétrie’s work in 2025 and represents another step toward increasingly comprehensive cross-media measurement, guided by principles of transparency and methodological fairness. The program is overseen by Médiamétrie’s Cross-Media Video Committee.
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