29 MAR 2022

Netflix to boost CEE positioning by opening a regional office in Poland

The streamer has invested over USD 115 million in original Netflix films and series in the region, creating over 2600 jobs and giving opportunities to actors, scriptwriters, directors, and below-the-line crews.

29 MAR 2022

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Netflix is doubling down on its investment in Central and Eastern Europe (CEE) by opening a dedicated office in Poland. Larry Tanz, VP of Series for EMEA, announced the strategy in a blog post this morning, confirming that the office would open in Warsaw later this year. Netflix already has European offices in London, Amsterdam, Paris, Rome, Berlin, Madrid, Istanbul, and Stockholm.

"It’s been seven years since we started the Netflix journey in Central and Eastern Europe, a region with deep creative traditions and brilliant creative talent. In 2016 we localized our service in Poland. Soon after that, Netflix became available in Romanian, Czech, Hungarian, Croatian and Ukrainian," Tanz said. "Throughout this time, and because we know how much our members in the region love local titles, we have worked with the creative community across CEE to grow our local film and series slate. We have invested over USD 115 million in original Netflix films and series in Poland alone. We have created over 2600 jobs on our productions, giving opportunities to actors, scriptwriters, directors, and all of the below-the-line crews who are the backbone of every production. In parallel, we have consistently invested in licensing many hugely popular local titles in Czechia, Romania, Hungary, and others. CEE has also become a strategic production hub for our international shows, with major titles like Extraction 2 or Shadow & Bone S01 successfully shot in the region recently," he added.

Netflix has worked closely with celebrated Polish creators to bring a variety of Polish films and series to Netflix members in Poland and worldwide. Series like "The Woods," "Sexify," "Rojst ‘97," and films such as "David and the Elves," "Nobody Sleeps in the Woods Tonight," "How I Fell in Love with a Gangster," and the critically-acclaimed "Operation Hyacinth" have connected with audiences across the region and regularly appeared in Netflix's Top 10. "Today marks another milestone in our journey in Central and Eastern Europe, bringing us closer to our members and creative partners. I’m thrilled to announce that we plan to open a Netflix CEE office in Warsaw later this year to function as a hub for the region. The Netflix office in Warsaw is a natural next step for us. It will help build long-term cooperation in the region and deepen existing ties, creating new opportunities for content creators and producers. The creativity and potential of the local industry make Warsaw a great place to base our business across Central and Eastern Europe," Tanz stated.