After exploring different approaches to address the issue of password sharing in Latin America, Netflix announced that it now introducing limits also in Canada, New Zealand, Portugal and Spain. According to the streamer, today over 100 million households are sharing accounts, impacting its ability to invest in new TV and films.
“We have always made it easy for people who live together to share their Netflix account with features like profiles and multiple streams. While these have been hugely popular, they have also created confusion about when and how you can share Netflix,” the company said in a statement. “Our focus has been on giving members greater control over who can access their account,” it added.
From now on, subscribers in these four countries will be asked to set up a primary location, ensuring that anyone who lives in their household can use their Netflix account. Members will be able to manage who has access to their account from the new Manage Access and Devices page.
The company also indicated that people using an account can now easily transfer a profile to a new account, which they pay for — keeping their personalized recommendations, viewing history, My List, saved games and more. When travelling, members can still watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental.
At the same time, members on the Standard or Premium plan can add an extra member sub account for up to two people they do not live with — each with a profile, personalized recommendations, login and password — for an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, €3.99 in Portugal, and €5.99 in Spain.
“We value our members and recognize that they have many entertainment choices. A Netflix account is intended for one household and members can choose from a range of plans with different features. As always, we will refine these new features based on member feedback so that we continue to improve Netflix in the years ahead,” the company concluded.