International media company Night Train Media (NTM) announced the launch of its newest label, Night Train Digital. This new division, led by industry veteran Caitlin Meek-O'Connor, will focus on producing and managing premium TV & digital-first content across a variety of platforms.
Night Train Digital will take the reins of all current YouTube and social channels for Eccho Rights, a key member of the Night Train Media family. The label will also have a broader scope across the entire Night Train group and extend its expertise to external clients, providing innovative digital content solutions.
“Night Train Digital represents our commitment to expanding our digital footprint and enhancing our content strategy,” said Herbert Kloiber, CEO of Night Train Media. “With Caitlin at the helm, we are poised to explore new opportunities and deliver engaging digital-first content to global audiences.”
Caitlin Meek-O'Connor brings a wealth of experience to Night Train Digital, having previously worked in senior roles at numerous distribution companies and at Little Dot Studios where she successfully developed and executed digital strategies that drove growth and engagement. She joined Eccho Rights in September 2023 as Digital Commerical Director, to develop the scripted distributor’s direct to consumer offering.
Night Train Digital will focus on creating compelling and innovative content tailored for digital platforms, leveraging data-driven insights to optimize audience engagement and expand reach.
"I am thrilled to join Night Train Media and lead the charge at Night Train Digital," said Caitlin Meek-O'Connor. "Our goal is to build a dynamic digital-first label that not only strengthens the presence of Eccho Rights on platforms like YouTube and social media but also offers bespoke digital content solutions to partners across the Night Train group and beyond."
Night Train Digital will provide end-to-end digital content services, including strategy development, content production, channel management, audience engagement, and monetization across YouTube, social media, and other emerging digital platforms. This new venture will further solidify Night Train Media’s position as a key player in the rapidly evolving digital content landscape.