One Take Media has launched VertiGo TV, a revolutionary streaming app that brings Chinese and Korean micro-dramas to Indian audiences in a never-before-seen format. Each episode is around one minute long, with entire series wrapping up in quick episodes, reshaping the way stories are told and consumed.
In an age where attention spans are dwindling and mobile-first consumption is at an all-time high, VertiGo TV taps directly into the evolving habits of Gen Z and millennial viewers. The platform offers vertical short-form dramas—perfectly suited for on-the-go viewing and designed for the smartphone screen.
“VertiGo TV isn’t just a platform; it’s a movement redefining storytelling. Today’s viewers want rich narratives and they want them fast. We’re bringing gripping Korean and Chinese micro-dramas to India in a way that feels fresh, addictive and mobile-native,” said Anil Khera, Founder and CEO of One Take Media.
THE MICRO-DRAMA REVOLUTION
Micro-dramas, also known as ‘mini-dramas’ or ‘vertical dramas’, have exploded in popularity in markets like China and South Korea. According to a recent report, short-form video content accounted for over 60% of total video consumption among users aged 18–34 in Asia-Pacific in 2024. In China alone, the micro-drama market is valued at $5.3 billion USD in 2023, growing at a CAGR of 18%.
In this context, VertiGo TV brings this trend to India for the first time in an organized, app-based format. With rapid-fire plots, high emotional stakes and stunning production quality, these dramas are created to hook viewers in the first 10 seconds—a benchmark in short-form storytelling. It promises ultra-short episodes. The vertical format is optimized for mobile and it boasts of global content and local feel – carefully curated Chinese and Korean dramas with subtitles, tailored for Indian audiences.
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