Paramount Global Content Distribution has secured a deal with Philippine-based Tap Digital Media Ventures Corp to create a Paramount+ brand extension for licensed Paramount content on its SVOD service, Blast TV, which is scheduled to launch in June. “We’re thrilled to welcome Blast TV and their subscribers in the Philippines to the Paramount family with this landmark deal to be the first partner in Southeast Asia with Paramount+ branded area on their service,” said Dan Cohen, Chief Content Licensing Officer, Paramount Global and President, Republic Pictures. “With a vast offering of sought-after titles across multiple content pillars, this agreement truly showcases the breadth and strength of the Paramount Global catalog.”
This agreement reinforces Paramount's strategy to expand the Paramount+ brand on a global scale, including making Paramount+ available as a direct-to-consumer streaming service, through bundled partnerships in key markets as well as through branded hubs in local markets through licensing deals.
Through this launch, viewers can access scripted and unscripted series and feature films from CBS, Paramount+ Originals, Showtime, Paramount Television International Studios, Paramount Pictures, and more, as well as discover the latest Paramount entertainment content from around the globe. Paramount+ branded areas are currently available via Cosmote in Greece and Streamz in Belgium, with additional territoires to be announced in the future.
“Blast TV as the exclusive home to Paramount+ branded area is an exciting and key business initiative for our company in 2024 as we expand our streaming content offering,” Celinda de Guia, President & CEO of Tap Digital Media Ventures said. “We are honored that Paramount Global extended us this fantastic opportunity to bring a multiverse of valuable IP such as Star Trek, Taylor Sheridan series, NCIS and Transformers among many others to our subscribers.”