Earlier this month, Pluto TV celebrated its one-year anniversary in Canada. “Since its inception, Pluto TV has had one mission– to entertain the planet. Pluto TV in Canada has truly been a rocket-ship, quickly climbing to the top as the country’s largest FAST platform. Pluto TV in Canada is one of our biggest international success stories to date, and this success is a testament of the value of our proposition for both users and partners” Olivier Jollet, Executive Vice President and International General Manager, Pluto TV said.
Since launching in Canada, Pluto TV has garnered more than 1 billion total viewing minutes monthly and added over 50 new full-time channels. The platform is now available across 11 distribution partners, and has doubled the hours of content available on the platform since launch, now delivering more than 40,000 hours of hit movies, shows, documentaries, news, and music available live and on demand.
Led by a team of local content experts, in its first year Pluto TV offered Canadians a selection of special previews of new Paramount+ shows completely free, while also delivering exclusive programming stunts like “Mission: Impossible,” which featured the full franchise available to stream ahead of the theatrical debut of “MI7.” Over the past year, Pluto TV’s success within Canada has been strengthened by new channels and impactful partnerships with The Weather Network, Blue Ant Media, OUTtv, Sony, Lionsgate, Cineflix, NFB, Stingray, and Corus Entertainment, all fuelling the service’s expansive and ever-growing library.
“It’s incredible what we did in just 12 months with Pluto TV in Canada, where we are now the largest FAST platform, delivering over 40,000 hours of content,” Doug Smith, SVP, Streaming and Content Licensing, Canada, Paramount Global said. “Canadians have enthusiastically embraced Pluto TV and its vast content offering including fan-favorite series like ‘CSI,’ ‘NCIS,’ ‘Star Trek,’ ‘South Park,’ ‘Doctor Who,’ ‘Frasier,’ ‘Cheers,’ ‘King of Queens,’ ‘Jersey Shore’ and even ‘Dora The Explorer’ along with content from our iconic brands MTV and Comedy Central. Every day we continue to see new user adoption alongside our ever-expanding catalog of hit shows, movies, and more.”
In addition to its one-year milestone, Pluto also revealed additional content now streaming and coming soon to the platform’s multi-genre catalog includes the Income Property Channel (Canadian), featuring the series “Income Property,” “Moving the McGillivrays,” “Buyer’s Bootcamp with Scott McGillivray,” and more, as well as Pluto TV Westerns, More MTV!, Love Pets, and the Leave it to Bryan Channel, featuring various series from celebrity Canadian contractor Bryan Baeumler, including; “House of Bryan,” “Disaster DIY,” “Bryan Inc.,” and “Island of Bryan.”
The list also includes Pluto TV Holiday Programming, a Real Disaster Channel, a Sailor Moon Channel, a Naruto Channel, NickToons, Pluto TV Adventure Channel, and Crime Files, set to launch in January. These new channel additions join Pluto TV’s wide variety of genres and content categories including: Crime, True Crime, Classic TV, Sci-Fi and Supernatural, Comedy, Drama, Movies, Game Shows, Factual, News and Opinion, Local News (which includes 13 local Canadian news channels live), Home and DIY, Food, Kids, French, Sports, Anime, and Music.
Pluto TV is also home to popular television IPs including a dedicated Star Trek channel featuring the original “Star Trek” and “Star Trek: The Next Generation.” The service also recently launched eight new channels from MTV and Comedy Central with iconic shows like “Jersey Shore,” “The Hills,” “Are You The One?,” “The Challenge,” “Catfish: The TV Show,” and “Ridiculousness” alongside comedy favorites like “Chapelle's Show,” “Reno 911!,” “Key & Peele,” “Beavis & Butt-Head,” and “Daria.” This is in addition to iconic series like “South Park,” “CSI,” “NCIS” and series from Nickelodeon.