Olivier Jollet
ViacomCBS/Paramount’s free ad-supported streaming offering, Pluto TV, will launch in the Nordic market in May. The FAST service will be available in Sweden, Denmark, and Norway on May 18. Pluto TV will debut in Nordics offering two viewing choices, with more than 210 live, linear channels and a Viafree on-demand section, NENT Group’s free on-demand linear channels, which are also available in Finland. Pluto TV ended 2021 with more than 52 million average monthly viewers.
“Pluto TV in Nordics has an exclusive proposition. For the first time, we’re combining the streaming linear TV model that has already enchanted American and European consumers with a new extended on-demand section powered by Viafree to offer the best of international and local content in one service. I’m confident that Pluto TV will capture the attention of the Nordics markets and consumers, quickly becoming a new destination both for fans of curated content as well as for clients and partners interested in investing in a new and unique streaming service,” Olivier Jollet, General Manager and SVP, Pluto TV International, stated.
NENT Group serves as Pluto TV’s exclusive advertising sales partner in Sweden, Denmark, and Norway. The service will be available on major streaming devices, including TV, smartphone, tablet, and PC with availability on Apple TV, Android TV, Amazon Fire TV, Chromecast, Samsung, LG, and the iOS and Android apps available on the Apple Store and Google Play. “We are looking forward to Pluto TV’s Nordic launch on 18 May. Viewers will be able to enjoy popular Viafree formats as part of Pluto TV’s offering. At the same time, we can offer advertisers an attractive proposition as the platform’s advertising sales partner in the region,” Lars Mossing SVP, ad sales, NENT Group, stated.
Pluto TV’s channels will include content from Paramount brands and intellectual properties, Viafree shows, and third parties’ content through partnerships with international and local publishers, broadcasters, and distributors. Content on the Nordic channels includes titles from Paramount’s library, such as "Catfish: The TV Show," "South Park," and "Dora the Explorer," and movies channels including action, comedy, and thrillers. In addition, a new extended on-demand free section powered by Viafree will include the best local series and reality shows like "Frozen Roads," "MasterChef DK," and "Amazing Makeovers." The on-demand service will have content from multiple international partners to be announced soon.