Rose Hulse
Streaming aggregator ScreenHits TV (SHTV) and TCL Television have signed a multi-year deal that allows SHTV’s new Android/Google TV app to be installed in 44 million TCL connected TVs globally.
TCL will soon offer consumers in multiple major territories an icon connecting them to SHTV’s search and discovery app. ScreenHits will deliver and monetize leading streaming services and live linear FAST channels to TCL televisions and Google Play on devices. TCL will upload the SHTV app, which curates aggregated content from the best global and local streamers, onto its smart TV platform.
ScreenHits CEO-Founder Rose Hulse said, “Thanks to this association with one of the top global TV brands, the ScreenHits app will be pre-installed in tens of millions of smart Android TVs sold around the world. This is a true gamechanger that vastly expands our global footprint at a critical juncture, with the streaming industry looking to grow subscription rates and monetization.”
ScreenHits’ Mariano Kon, VP of Content & Business Development / GM for Latin America, in conjunction with Director of Corporate Development James Carter Johnson, have fostered the relationship with TCL. Discussions were initially focused on offering the SHTV app to more than 4 million TCL connected TVs in Spanish-speaking Latin American territories, but later expanded into the worldwide deal.
ScreenHits currently operates in the U.S., UK, Germany, Mexico, Colombia and Argentina, and is pursuing an ambitious expansion plan that puts it on target to be in 50-plus countries by the end of 2022. Its growth will continue to accelerate across TCL markets in Europe, the Indian sub-continent, Africa, North and Latin America throughout 2023 and ‘24.