TelevisaUnivision confirmed a new volume deal with ProTV at this year's Mipcom. The deal will help showcase exclusively TelevisaUnivision’s telenovelas in Romania as part of an extended two-year agreement that includes more than 1,200 hours per year. “This agreement represents a noteworthy achievement for Televisa’s telenovelas, made possible through our longstanding partnership with ProTV. Together, we've taken our collaboration to unprecedented heights,” Guillermo Borensztein, SVP of Global Content Licensing and Co-productions at TelevisaUnivision said.
The telenovelas will be aired on Acasă, ProTV's channel, featuring a diverse slate of international dramas and romantic movies during daytime, access prime time and prime time, including latest Televisa titles such as "Tierra De Esperanza," "Minas De Pasión, and "Nadie Como Tú." “Both teams have invested significant effort, placing their trust in the content, embracing melodrama, and charting a collective course for the future," Borensztein said.
“Acasă, is one of the most important local channels that features a diverse slate of international dramas and romantic movies, proven by the fact that over the years we have been proposing the best-in-class series and movies to our audience," Antonii Mangov, PRO TV Programming Director said. "We are very excited about the conclusion of this agreement, and we are sure this is another step in our great partnership with TelevisaUnivison. We are waiting to deliver to the Romanian audience some of the most awaited international titles."
In addition to the deal, TelevisaUnivision is presenting new original titles and hundreds of hours of production, including premium series, novelas and reality, all of which positions the company as a global producer of Spanish-language content.