According to a report released by Parrot Analytics, US demand for the comedy show “The Office” has greatly increased by 39% following its move from Netflix to Peacock. the figure compares to that of 31st December, its last day of accessibility on Netflix. As more classic TV series switch streaming platforms in the coming months and years, this is a major trend to watch.
According to the researcher, from 1-19 January, demand was 30% higher compared to the previous 19 days, possibly suggesting that new audiences, or audiences who haven't watched in years, are re-discovering the show on Peacock, possibly fueling what could be a longer-term spike. The researcher did not project whether the demand will continue. The company launched a compaign to promote their acquisition of "The Office" and attract viewers, which came on the heels of a months-long "last chance to binge" campaign by Netflix.
Recently, Reelgood also analyzed the trend of the show, suggesting a smaller spike but one which yielded a sustained overall gain. At the start of the pandemic, there was a short-lived rumor that NBCUniversal and Daniels were interested in exploring the idea of The Office, retooled for the work-from-home era. “It was such a perfect thing that I would hesitate to open it up,” the writer said. “We got the chance to end it the way we wanted to end it. It wasn’t like we were interrupted in the middle of a run or something. So in a sense, it’s completely an artistic whole. But, that said, I don’t know, the cast now and then talks about getting back together in some form, but I don’t see it being a reboot like the way Will & Grace was rebooted.”
The U.S. adaptation, set at a paper company based in Scranton, Pa., features the Dunder-Mifflin staff, which includes characters inspired by employee character that can be found in any average work setting. An example is Jim, the likable employee who's a bit of every man, and Dwight, the co-worker who is successful but devoid of social skills and common sense.
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