Mark Ashbridge
VA Media announces the recent launch of BLK Screen Central, the newest owned and operated channel dedicated to Black voices and content creators from around the globe. Mark Ashbridge, CEO of VA Media shares, “We are proud to add BLK Screen Central to our ever-expanding owned and operated channel line-up. Our goal is to provide the broadest range of viewing options possible with the curated content audiences desire. Tapping into consumer needs to create mutually beneficial results with and for our partners is a key driver to our continued growth and success.”
The current 181-title BLK Screen Central catalogue represents a myriad of genres, including Horror and Thrillers, Drama, Fantasy, Rom-com, Faith-based, Documentary, and Comedy. From Kevin Hart’s feature film "Exit Strategy" to classic favorites such as the 1977 "A Hero Ain’t Nothin’ But A Sandwich", with Cicely Tyson and Paul Winfield, and from the documentary "The Jackie Robinson Story" to the award-winning musical "This Is My Black", all full-length films and series are free to watch.
Nollywood films and series also have a home on BLK Screen Central representing the Nigerian film industry being the second largest in the world. Audiences will enjoy "Kedu Amerika" ("Greetings From America"), the talk-show that puts the spotlight on Nigerians living in America that promotes Nigerian music and language, as well as new film releases such as "Queen of the Sun".
BLK Screen Central launched in September 2024 and brings VA’s network to 20 total owned & operated channels in addition to their 50+ managed channels. Viewership growth across VA Media’s global network has seen over a 15% increase year-over-year in correlation to the 33% growth in revenue generation for their clients and partners.