VIRGIN MEDIA LAUNCHES NEW TV PLATFORM WITH 360 VIEWING EXPERIENCE

Virgin Media lifted the lid off of its new TV platform, Virgin TV 360, which offers a seamless connected entertainment experience on-the-go. The advanced TV line-up includes a new Mini box, new TV remote with voice control and smart new features which offer a fully integrated, voice activated and personalized service.

Virgin TV 360 is designed with the ultimate user experience in mind, so customers can enjoy simple modern menus, quick navigation and all of their favourite apps and channels in one place. Offering the very best entertainment, Virgin TV 360 boasts all of the top TV channels and streaming apps such as Netflix, Amazon Prime Video and BBC iPlayer, all with 4k Ultra-High Definition and HDR viewing capabilities.

Customers can continue to record six programmes while watching a seventh, watch on demand programmes and live TV in one room, pause and continue in another room seamlessly through a Virgin TV 360 box or a Mini box. And with Virgin Media’s ultrafast broadband, multiple users in the home can stream and watch their favourite shows and content all at the same time in the highest resolution. Gigabit broadband speeds are also being rolled out by the company and are currently available to 6.8 million homes across the United Kingdom.

“Virgin TV 360 is our most impressive TV service to date, providing one of the most complete and comprehensive viewing experiences available in the UK. Backed up by our ultrafast broadband, our new service allows TV lovers to watch all of their favourite channels, apps and on-demand content in one place or on the move. This really is game-changing TV and we know our customers will love it,”  said David Bouchier, Chief TV & Entertainment Officer at Virgin Media.

Annie Brooks, Executive Director of Product at Virgin Media, added: “Our customers can already enjoy ultrafast connectivity at their fingertips and now, with the introduction of Virgin TV360, we’re completing the package with seamless entertainment that matches the power and speed of our broadband”.