ZEE ENTERTAINMENT ENTERPRISES LAUNCHES A NEW PVOD SERVICE

India’s content company Zee Entertainment Enterprises Ltd (ZEE) announced the launch of a Premium Video On Demand (PVOD) service on leading content distribution platforms. With this new offering, consumers will now be able to watch their favourite new blockbuster releases in the comfort of their homes, along with their entire family, at an economic per film price point.

According to the company, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work to a wider range of audiences on established entertainment platforms. The platform will also provide partners and platforms the opportunity to acquire and retain new customers.

“We are very excited to bring this new offering to all the movie buffs around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like this, which gives the consumers flexibility and convenience to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages,”  said Mr. Shariq Patel, CEO at Zee Studios.

Ms. Vibha Chopra, Head of Global Syndication and International Film Distribution at ZEE, added: “We are very excited to partner with key content distribution platforms including DTH, cable and telecom players globally and bring the latest Indian language movies direct to consumers in the comfort of their homes”.

With new releases every month, the company aims to bring the theatres right to the consumers’ homes, offering them a quality family viewing experience. The service will also be available as “Zee Plex” on ZEE5 (ZEE’s OTT platform) in India and overseas. The group has scheduled the launch of this all new service on its Foundation Day, October 2, 2020.