In 2025, marked by consolidation and strategic expansion, El Reino Infantil, the multi-platform brand created by Roberto "Kuky" Pumar, continues strengthening its position as one of the leading names in children's entertainment across the Spanish-speaking world. With over 260 million subscribers on YouTube, it stands as the number one Spanish-language kids' channel, leading an ambitious 360-degree strategy that includes connected TV, consumer products, live shows, video games, and international partnerships.
Thanks to its massive audience, the company has expanded its intellectual properties across multiple verticals, generating new business opportunities and direct engagement with families. One of the cornerstones of this expansion has been the launch of FAST channels across Iberoamerica, aimed at providing broader access to content beyond YouTube, within safe and family-friendly environments. El Reino Infantil has intensified its efforts to deliver experiences beyond the screen in consumer products and licensing. It also launched a new version of its app, featuring an updated interface focused on edutainment. The app features interactive activities led by beloved characters like "Bartolito," all within a child-safe digital environment.
INTERNATIONALIZATION AS A STRATEGY
El Reino Infantil currently operates in 11 languages and recently launched its Turkish-language version. This was made possible through strategic collaborations with local partners who ensure cultural and linguistic sensitivity in each market. On the content development front, the company collaborates with established digital creators looking to scale their IPs globally and independent producers aiming to develop new properties from scratch. Its ecosystem allows audience testing, content adaptation, and organic brand scaling. This hybrid model also supports multi-platform adaptation, facilitating distribution across traditional TV networks, streaming platforms, and alternative entertainment outlets, such as airlines (Air Europa, LATAM Airlines).
Looking ahead, two key trends stand out: artificial intelligence and the transformation of distribution models. While AI presents certain challenges, particularly due to the rise of auto-generated content, it is also viewed as a powerful tool to enhance creativity and streamline production workflows. In a landscape where buyers increasingly favor established and proven IPs, El Reino Infantil positions itself as a strategic partner capable of scaling projects, building communities, and adapting content across various platforms and audiences.