ORF, ORF-Enterprise and Film Austria presented themselves jointly at MIPTV where they observed high demand for ORF’s blue-chip UNIVERSUM Nature and History docs and TV-series. The top-class award-winning blue-chip documentaries from ORF’s UNIVERSUM strand, reaching audiences all over the globe, attracted a great deal of interest.
“ORF productions have a double impact: they ensure considerable reach among the home audience as well as attracting more and more viewers around the world. ORF-Enterprise rightly made a name for itself as a premium boutique for quality content with the multiple award-winning UNIVERSUM films and excellent entertainment,” sums up ORF-Enterprise CEO Oliver Böhm.
“The importance of personal contact in a competitive market has become evident after the pandemic years, when meetings were mostly held digitally. There is a strong demand for high-quality Austrian productions from our best-selling genres factual and drama. We were more than happy to personally present our fresh line-up to our long-lasting partners again,” adds Armin Luttenberger, Head of Content Sales International at ORF-Enterprise.
“Climate and environmental protection begin with an awareness of our natural treasures, our untouched scenic beauty and the endangered animal species. UNIVERSUM lives up to its responsibility to contribute to climate protection and is increasingly addressing the critical issues of pollution and climate. We want our nature films to provide an impetus for rethinking and to encourage viewers to behave in ways that conserve resources. The worldwide appeal of the UNIVERSUM documentaries contributes massively to spread this message,” summarizes Head of Natural History, ORF UNIVERSUM, Gernot Lercher.