IBC to be celebrated in full capacity as sanitary measures relax in Amsterdam

The traditional IBC convention will now be accessible to almost 100% of its usual audience as, from September 22, 2021, fully vaccinated international visitors from very high-risk areas will no longer have to quarantine on arrival in The Netherlands. Then, from September 25, The Netherlands will no longer enforce social distancing rules of 1.5 metres apart or mandate mask wearing in inside areas.

The country will begin the much wider use of coronavirus access passes, where people wanting to gain entry to various venues will be required to demonstrate proof of either vaccination against Covid-19, recovery from an infection of the SARS-CoV-2 coronavirus, or a negative Covid-19 test within 24 hours of use. This all paves the way to a safe and valuable IBC Show in December. 70% of the IBC audience already have easy access to the event, being part of the EU Covid travel block. The removal of the international travel quarantine rules means that IBC will now be accessible to the same amount of people as it used to receive.

“It’s time to get excited about coming together again. We have been anticipating this announcement from the Dutch Government for a while, and the whole IBC team is buzzing at the opportunities the relaxing of these Covid-19 measures will bring. That is not to say we can relax our guard – we continue to be fully focused on delivering a safe and valuable experience. But with these new measures we can stage an event as close to ‘business as usual’ as we could hope for in the current environment,”  said Michael Crimp, CEO of IBC.

“We’ve had lots of really positive responses from our exhibitors and the industry to this news. With over 650 exhibitors confirmed, we are busy finalizing an action-packed programme of features and free content; all of which will make IBC 2021 an event not to miss. Registration is open and we are seeing that hotel and flight bookings are on the up. Now is the time to get your trip arranged. Let’s get together again – I cannot wait to see everyone in Amsterdam in December,”  Crimp concluded.