ITV has been unveiled as the headline partner for the newly named ITV bCreator Awards 2025, the UK’s largest independent celebration of the creators and creator campaigns shaping digital culture. Following a landmark 2024 ceremony that honoured some of the biggest names in content creation, including Zoe Sugg as bCreator Special Recognition of the Year, Jay Beech as Fashion bCreator of the Year, Medina Grillo as Lifestyle bCreator of the Year, and Max Balegde as bCreator of the Year, the ITV bCreator.
The awards also honour standout campaigns, such as the Museum of Memories Campaign by SevenSix Agency x Wongdoody for Alzheimer’s Research UK, demonstrating the profound societal and cultural impact creators and their work can achieve. Other winners included Dove, Lovehoney and M &S Style.
The partnership with ITV represents a fusion of traditional media and the creator economy, paving the way for groundbreaking collaborations and celebrating the people who are defining the future of entertainment, lifestyle, and storytelling.
Alice Audley, CEO at bCreator welcomed their partners:“We’re delighted to welcome ITV as our headline partner for the ITV bCreator Awards 2025. Their support underscores the growing importance of the creator economy and reflects ITV’s commitment to championing new voices and narratives in media,” stated.
Finally, Ben Webster, Director of Programme Publicity at ITV praised the awards: “At ITV, we believe in amplifying creativity and storytelling, and partnering with the bCreator Awards allows us to support the creators leading the way. We’re thrilled to celebrate their achievements and feel privileged to be part of their journey,” noted.