MIA Market 2025
Following the success of its 2024 edition, which welcomed over 2,800 participants—marking a 10% increase compared to 2023—MIA | Mercato Internazionale Audiovisivo returns to Rome from October 6 to 10, 2025, for its eleventh edition, once again hosted in the historic venues of Palazzo Barberini and Cinema Barberini.
This year, nearly 500 projects from 81 countries across all continents were submitted to the Co-Production Market and Pitching Forum. Of these, 62 projects spanning Animation, Documentary, Drama (TV series), and Film will be showcased.
Among the main highlights of this edition is the Book Adaptation Forum (BAF)—a program dedicated to fostering collaboration between book publishing and the audiovisual industry, supported by the Fondazione Roma Lazio Film Commission—and Apollo Series, a new training initiative developed in partnership with Series Mania Institute and Goteborg Film Festival TV Drama Vision.
Further additions include UNBOX | Short Film Days, an industry event created in collaboration with Alice nella Città to spotlight emerging short-film talent, now officially part of the MIA program; Vertical AI workshops curated by Largo.ai, a leading platform applying artificial intelligence to the audiovisual sector, organized with the support of Creative Europe MEDIA; and the Industry Insider Bootcamp, a unique training opportunity presented by United Talent Agency (UTA).
The MIA 2025 program, designed to support the development, financing, co-production, circulation, and sales of audiovisual works across all formats and genres while promoting talent, offers a wide range of activities: from the co-production market to content showcases, market screenings, networking sessions, as well as workshops, roundtables, and conferences addressing key topics for the global audiovisual industry.
NEW VISUAL IDENTITY
MIA 2025 unveils a brand-new visual identity and a communication campaign with the claim “All Stories Lead to MIA”. The message highlights MIA as the place where stories are born, voices emerge, and projects take shape, making Rome the meeting point where the global audiovisual community gathers to shape the future.
Promoted by ANICA (Italian Association of Film, Audiovisual and Digital Industries) chaired by Alessandro Usai, and APA (Italian Audiovisual Producers Association) chaired by Chiara Sbarigia, and directed for the fourth consecutive year by Gaia Tridente, MIA continues to foster the growth of the audiovisual industry, with a particular emphasis on innovation programs for the creative industries, aimed at driving economic development, enhancing international competitiveness, and opening new global business opportunities.