MIP Cancun announced the launch of FAST & Global: Americas Summit, the latest addition to the FAST & Global FAST Channel Summit series at MIP markets, focused on the explosion in free advertising-supported streaming (FAST) channels and programming offers across Latin America, the US Hispanic and Canada.
The dedicated FAST channel summit will be staged within the forthcoming 10th anniversary edition of MIP Cancun at the Moon Palace Hotel in Cancun, Mexico, in a special pre-market day on November 14, ahead of the regular market and matchmaking November 15-17 schedule. It will mirror the successful format of MIPTV’s debut international FAST & Global summit, which drew a 500-strong audience and positive response from attendees last month, attracted by further context and connections within the rapidly growing sector.
The Summit at MIP Cancun will feature insights on how to programme and distribute FAST channels from the top experts across the Americas, as well as from global players and specialists from the world of free advertising-supported streaming (FAST) in back-to-back presentations and panels, this time focusing on the considerable opportunities for content producers, IP rightsholders, buyers, and commissioners across the Americas.
“FAST & Global in Cannes was standing room only, and we plan to meet that same demand in Cancun, where we have the perfect opportunity and setting to take a deep dive into the true potential of this exploding FAST channel sector for Latin America and US Hispanic companies,” commented Maria Perez-Bellière, Director of MIP Cancun.