Global entertainment marketing association Promax unveiled the winners of the 2019 Latin America and US Hispanic Awards during an award show that streamed live on Facebook Live and was hosted by The Real’s Adrienne Houghton. Companies that won gold and silver in multiple categories included The Walt Disney Company Latin America, NBCUniversal International Networks and The Viacom Agency. Others that also brought home several wins included A&E Networks Latin America, and Discovery Networks Latin America.
In the US Hispanic competition, leading companies were Audible, CNN Worldwide, Discovery en Español, ESPN, NBCUniversal Telemundo and Univision. “This year’s work in both the Latin America and U.S. Hispanic competitions is the best we’ve ever seen, especially in light of how quickly the industry is changing,” said Promax President and CEO Steve Kazanjian. “We were honored to receive so many high-quality submissions and we’d like to thank our juries for their thoughtful work in selecting this year’s winners.”
Finalists for the Promax Latin America and US Hispanic Awards are voted on by an online jury after companies submit their entries, with winners selected via in-person peer-based juries. This year’s finalists were announced at a Promax Latino 2019 event in Miami on Oct. 3, hosted by Cesar Sabroso, senior vice president, marketing, A&E Latin America.
The Los Angeles-based association this year also held two other events to celebrate the awards: Buenos Aires on Oct. 15, and São Paulo on Oct. 29.
Promax 2019 Latin America Awards Winners:
Best New Talent: Isabella Salcedo, Cinemax, Mood Hunter
Best Visual Promotional Spot: Bones, The Walt Disney Company Latin America
Campaign Using Multiple Media: Deadly Stain Remover, The Walt Disney Company Latin America
Something for Nothing: Casting Guau, Turner/McDonald’s
Sport Promotion: La Liga Predictions, TyC Sports
Promax US Hispanic Awards Winners:
Brand Image Promo Campaign: Audible Brand Campaign (US Hispanic), Audible
Funniest Promo: Liga MX - Cruz Azul\Vivimos Tu Pasion, TUDN (Univision Deportes)
Sport Promotion: FIFA Women’s World Cup Campaign, Telemundo Enterprises
Telenovela Promotion: Amar a Muerte, Univision
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