22 AUG 2023

Rocket Forum Unveils Agenda for Content Canada 2023

The 2023 Rocket Forum promises a program aimed at driving the advancement of Canadian kids’ content creation, in addition to valuable thought leadership through sessions and fireside chats,

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Content Canada and Shaw Rocket Fund announced the agenda for the third annual Rocket Forum, taking place during Content Canada from Sept 11 – 13, 2023, as well as additional content that will be available free of charge via Digital Box Set following the live program.

The 2023 Rocket Forum promises an exceptional program aimed at driving the advancement of Canadian kids’ content creation. In addition to valuable thought leadership through sessions and fireside chats, Rocket Forum will provide a multitude of opportunities for delegates through interactive workshops, small-group meetings with commissioners and funders, and purposeful networking.

Key highlights of the 2023 Rocket Forum agenda include "Creativity and Innovation: A Keynote Interview with Mattel," with Mattel's Head of Live Action Series, Phil Breman, for a captivating Keynote Interview. The influential and driving force behind the adaption of Mattel properties to the screen, he recently launched the "Barbie Dreamhouse Challenge" on HGTV, demonstrating what's possible when you reimagine existing IP in cutting-edge and exciting new ways.

Moreover, "It’s All About the Brands" will feature kids' content based on existing brands is not only a fun and nostalgic way to engage with an audience but it has also proven to be good business. With a built-in fan base and the ability to rejuvenate a brand's popularity for licensing offshoots, adapting content from existing IPs can widen the show's potential audience and discoverability. At "The Magic of Mr. Dressup," the Canadian Amazon Original "Mr. Dressup: The Magic of Make-Believe", recently announced as an Official Selection at TIFF 2023, will feature an intimate and exclusive fireside chat. Discover the heartfelt dedication that went into bringing the beloved CBC TV icon's life to the screen. Uncover the magic that made this Prime Video documentary.

Registered delegates will also have the opportunity to sign up for one-to-one pitch meetings and small group discussions with key kids’ executives and funders about the opportunities for collaboration and moving projects forward. Rocket Forum is also proud to support a BIPOC TV & Film Official Delegation for producers working in the kids’ industry. These Official Delegates will have the opportunity to participate in the full Rocket Forum, in addition to dedicated programming exclusive to Official Delegations.

As the conference sessions and meetings draw to a close, join us for the Rocket Forum Cocktail Reception on September 13, 2023, to forge new connections, solidify newfound knowledge, and unwind in a vibrant atmosphere. Following the in-person event, Rocket Forum will release a Digital Box Set of exciting new content to ensure everyone can access its important thought leadership regardless of geographic location.

Rocket Forum digital sessions will be presented on an array of key topics that impact the Canadian kids’ content sector, including:
- Mapping the Landscape: Rocket Fund Trends Report on Canadian Kids' Media
- Unlocking the Kids' Content Code: Navigating Viewing Patterns with Wonder and Insight
- Fostering Tomorrow's Change-Makers: Social Impact through Kids' Programming
- Generation Alpha Unveiled: Understanding the Digital Natives Shaping Our Future
- Case Study - the Future of Indigenous Content for Children
- Strengthening Cultural Collaborations: Exploring the Canada-France Connections

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