Mip London reported that over 2800 delegates from over 80 countries, including more than 1000 buyers, registered for a successful inaugural edition of the five-day international content and networking market, which ran from Sunday 23rd through to Thursday 27th February.
“MIP London’s debut exceeded expectations. This is year one of a long-term commitment and we will be back in London next year,” said Lucy Smith, Director Mip London and Mipcom Cannes. “This was new, a new format, bringing in new people, and it really feels that MIP LONDON has found its place in this busy week. Our plan has always been to complement existing events, and I thank everyone who came and engaged with the market. We will listen intently to every bit of feedback to evolve MIP London for 2026 and beyond, and to deliver what the international industry says it needs,” Smith added.
The largest proportion of delegates at the market’s debut hailed from Europe, followed by North America, with significant delegations also from Asia, LatAm, MENA and Türkiye. Over 70 companies took meeting spaces including Country Pavilions from Belgium, China, France, Korea and Spain. In addition to sales executives and buyers, attendees were represented from a broad spectrum of industry sectors, including producers, digital first companies, content creators, FAST, AVOD, and CTV players.
A comprehensive multi-genre programme at Mip London saw a host of international screenings and showcases alongside a series of insight presentations, matchmaking events, and packed sessions from platforms including YouTube, and the headline fireside conversation between Netflix’s Chief Content Officer Bela Bajaria and David Beckham.
Mip London objective has been to deliver more people, business and opportunities to London across a key week in the global TV industry calendar. The IET London and the Savoy, which provided a central hub for the conference programme, meeting spaces and networking events across the week are confirmed for 2026.
