Pascal Dalton
Former ITV Studios and Endemol Shine exec Pascal Dalton has set up Shimmer Media, a new business specialising in optimising scripted and non-scripted formats across the international media landscape. Shimmer Media aims to bring a fresh perspective to format management and monetisation – capitalising on Dalton’s big business experience and global network while delivering through a nimble, efficient and client-focused approach and will be officially launched ahead of London Screenings and MIP London.
The boutique business will be so much more than assisting with format development and brokering deals. Dalton’s experience in everything from brand management and wider licensing activity to social media campaigns and tackling IP infringement allows for a 360 view, ensuring that content businesses get the best possible expert advice for their IP.
Before establishing Shimmer Media, Pascal Dalton was Head of Brand Partnerships, North EMEA (format sales) at ITV Studios, responsible for 26 territories and some of the market’s most powerful format brands, including "Love Island", "I’m a Celebrity…Get Me Out of Here", "My Mum, Your Dad" and "Come Dine with Me".
Prior to ITV Studios, Dalton spent eight years with the Endemol Shine Group, rising to become Regional Sales Director, CEE, looking after scripted formats such as "The Bridge" and "Penoza" and non-scripted formats that included "MasterChef", "Deal or No Deal" and "Big Brother" across 20 territories.
Pascal Dalton, Founder of Shimmer Media, says: “The television industry is challenging us at present – as it often has done before – but this presents Shimmer and our clients with a unique opportunity. As an agile organisation, we can use our network and experience to swiftly get formats in front of the right people to meet market demand, but we can also give titles and their owners the attention they deserve. We’ll help IP owners distribute and get formats market-ready, negotiate good deals and assist them with navigating the increasingly complex rights market. And, we’ll add real value by treating formats as brands, being selective and focused on how we explore every possible opportunity - on and off-air and through relevant channels such as advertising-funded. Our experience also means we are the right people to have in your corner for infringement issues. I have been fortunate enough to have contributed to growing some of the world’s best-known format brands and creating hits from initial format roll-outs. I am now incredibly excited to bring that expertise to both established companies with existing formats that need support and newer partners with fresh formats about to start their international journey.”