The MIA | International Audiovisual Market, directed by Gaia Tridente, which took place in Rome from October 11 to 15 at Palazzo Barberini and Cinema Barberini, ended its 2022 edition with successful results: attendance was up by +20% compared to 2021, with over 2400 registered participants from 60 countries around the world.
The halls of the Barberini Cinema, where over 70 panels and showcases were held, were always full. The booths at Palazzo Barberini were sold out with the presence of the most important Italian and European international sales companies. Moreover, MIA's numbers on social media were also on the rise with over one million views of the Twitter account from the last edition to date, while MIA's Facebook page followers grew by 27%, and those on LinkedIn by 23%.
The registered press was also numerous: 160 journalists - 20% of whom belonged to the international press - followed the MIA | International Audiovisual Market in person or remotely via the MIA Digital platform, with over 600 articles published to date in the most important international and Italian publications.
“The eighth edition of MIA is closing with impressive achievements. More than 2400 registered professionals from 60 countries around the world, who literally flooded the Cinema Barberini and Palazzo Barberini during these five days. The number of participants was very high with +20%, sold out in all the halls and conferences of MIA at the Cinema Barberini, not to mention Palazzo Barberini, the hub of the B2B meetings of the co-production market and of the international sales, and for the first time we had a demo room of virtual production that attracted industry professionals,” Gaia Tridente declared.
“This represents a breakthrough edition, with truly significant international participation, and in these five days, Rome has been transformed into a hotbed of debate and discussion among the most important international executives from Europe, North America, the Middle East, Africa, South America, and Asia. We built a strong editorial program to represent the entire ecosystem and its paradigms. MIA is the destination for the global industry, which is going through a phase of rapid evolution and explosion of new content production,” Tridente added.