5 MAY 2020

ANNE OLZMANN: “WE NEED TO ADAPT TO THE SHIFTS IN PROGRAMMING”

The Managing Director at Albatross World Sales talks about the evolution of the company through the years, tells about how the distributor is facing the Covid-19 crisis and gives some advice for the future of the industry.

5 MAY 2020

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Albatross World Sales is an independent international distribution company delivering award-winning and high-quality documentaries for television, home entertainment and new media worldwide. The catalog of the distributor includes a range of unique documentaries and factual programs in the genres Nature, Science and Travel.

The company was founded 10 years ago by the join of two production companies, Taglicht Media and Marco Polo Film. “I was on board from the beginning as a Managing Director and  we built it basically from scratch,” told Anne Olzmann, Managing Director at Albatross World Sales to Señal News. There are 50 production companies that we work with now and that the catalog is 200 hours. It has been an exciting ride,” opined.

Fortunately, the current crisis that the industry is going through, didn’t much affect the Albatross’ work. "We don’t have many new titles each year because we really try to focus on being a boutique distributor, so I think most of the programs that we wanted to launch were at least almost ready,” explained the executive.

On the other hand, the company included its own screening room in the Albatross World Sales web page. “We have also put our programs in other screening rooms as well such as ProgramBuyers or MIP Doc, so we can make sure that the buyers reach us as providers, that is something that was changed,” asserted.

Olzmann highlighted that, with all the productions on hold and the cancelations of events as the Olympics, the clients need more programs now. “Some of them also ask for additional runs for an existing deal for example. At this point they really need to fill the programme gap,” said.

To stay tuned nowadays, the Albatross team uses all the digital tools available such as Skype or Zoom. “We are all working from home and have virtual meetings with each other but also with many of our buyers,” she told. “We are all in the same boat so we are trying to connect somehow because it’s important to see each other and keep each other updated,” she completed.

According to Olzmann, “it’s really hard to predict the future at this point but I think we need to try and think this through and what it means in the long run and then adapt to the shifts in programming that this may trigger and we just have to be ready for events like this happen again unfortunately," she expressed. "We have to try to be as flexible and creative as possible and be ready for anything to happen."

By Romina Rodríguez

 

We are all in the same boat so we are trying to connect somehow because it’s important to see each other and keep each other updated” Anne Olzmann Managing Director at Albatross World Sales