Christophe Goldberger
Goldbee's new upper preschool heartwarming musical, "DoReMi Dalimi," was presented for the first time at MipJunior, produced by Sunwoo & Company. Christophe Goldberger, Goldbee's Managing Director, talked with Señal News about the production and his view of the industry's current state.
"DoReMi Dalimi" is a co-production with KBS and Tooniverse in Korea, so the series premiered first on those two channels. "After its great success on both platforms, it was purchased by several other clients in Korea, such as Netflix, JTBC, JeiTV, Anione, Bravo Kids, Animax, and Champ. Internationally, it also premiered on major channels in Asia, such as YoYo TV in Taiwan, RTV in Indonesia, iQiyi & Tencent in China, and KION in Russia," Goldberger described. He also mentioned that the series has achieved great success on YouTube, growing from 100 million to 300 million views in less than a year. "On the Spanish-language channel alone, the series generates one million views daily, demonstrating its global appeal. It's no longer just a Korean success in Korea but an international success. That is a key fact when presenting the IP to new clients," he said.
Looking to new territories for the series, the executive noted that they aim to enter the U.S. market, particularly the U.S. Hispanic market, due to its success on YouTube and Europe. Goldberger added that the success achieved across markets with different characteristics and consumption patterns is mainly due to its musical component: "Music is a really powerful way to engage children. Catchy songs have an undeniable universal appeal that enhances authentic storytelling. From audience data analysis, we have also seen that the series attracts parents and a family audience. With its classic references to the full-fledged musical genre, the production breaks generational barriers," he said.
ONLINE HIT
Goldberger also highlighted that the online presence of the series provides Goldbee with "important data about consumption, what works, informing us about what the fan base wants to see, and user profiles. It allows us to integrate what we learn from consumption data to guide the production of new episodes. It's an informative process that holds great value for us." With over 80 songs, its presence on music platforms also contributes to its international recognition: Spotify, Apple Music, Amazon, Tidal, and Deezer. The series has two seasons with a total of 39x11' episodes, and a third season consisting of 13x11' episodes with 26 new songs is in production and set to be released in 2025. "To establish an IP, especially Upper Preschool, volume is necessary. That will help strengthen the IP," Goldberger stated.
Goldberger emphasized that there is no formula for success when identifying new productions. "We look for a clear artistic vision, a quality product that stands out in the market, and a narrative that can travel internationally. These are the most important criteria. Trends evolve, audiences change, and platform needs shift. One must always be mindful of market evolution." In this regard, he mentioned that the industry is currently in a phase of contraction in acquisitions and commissioning. "Many people are asking for either well-known IPs or data that supports the adoption of a new IP. It's always necessary to gather information on the audience's touchpoints with the IP before it becomes an audiovisual property. They're asking for co-viewing productions because everyone is consuming on their phones, tablets, in their own corners, but family moments are becoming more complicated, and finding a show suited for co-viewing between children and parents is challenging," he described.