Ekin Koyuncu
A year ago, OGM Pictures, one of the leading Turkish production companies, launched its global distribution arm, OGM Universe, to directly distribute its local and international projects. Señal News spoke with Ekin Koyuncu, Global Distribution & Partnership Director at OGM Universe, to understand the strategy and goals of the company in a very competitive international market.
How would you define the global expansion of the company since its launch?
"In 2023, OGM Universe embarked on a global expansion initiative by introducing our brand-new titles to international markets. OGM Pictures' increased production output drove that expansion. We began our journey with two primetime and one daytime series in the past year, and we are continuing with three fresh titles this season. With a short period in the global arena, we can offer a wide range of content today. Our goal is to strengthen our position in the competitive international market. We also seek long-term collaborations, explore different revenue streams, and attract a diverse audience."
What is the international potential for a drama like "Stickman"?
"The first season of 'Stickman' was one of the most talked-about TV series for Turkish and international audiences on social media. In the second season, as the plot thickens, secrets will be revealed, alliances will be tested, and unexpected twists will keep you guessing until the end. The title has already been licensed to Russia, Macedonia, Israel, Albania, and Bangladesh. Hopefully, we will announce new deals soon. Given its unexpected nature and strong cast, this title is an excellent fit for streaming platforms. It could also introduce valuable diversity to broadcast programming."
What will be the next expansion step for Turkish content?
"Recent years have seen a rise in global demand for Turkish content, which can be attributed to several key factors. Turkish TV series and films have garnered significant attention and viewership worldwide. One of the primary reasons behind this demand is that Turkish shows consistently maintain high-quality production levels. Turkish dramas are globally known for their compelling storytelling, top-notch production values, and skilled actors. As a result of these factors, Turkish content has gained a reputation for excellence, attracting a wide range of viewers. Additionally, Turkish content often balances universal themes and unique cultural elements. This blend allows viewers from various cultural backgrounds to connect with the stories and characters, fostering curiosity and cultural exchange. Strong storylines, which often include romance, drama, and suspense, resonate with viewers emotionally. This emotional engagement has been a driving force behind Turkish dramas' popularity, especially among international audiences. In conclusion, global demand for Turkish content reflects quality, cultural appeal, accessibility, and enthusiastic fan engagement. This phenomenon continues evolving, and Turkish content producers and distributors are well-positioned to capitalize on the growing interest of international audiences."
By Diego Alfagemez