Nesim Hason
Library Kingdom Cooperation, a leading digital content aggregator, offers over 17,000 movies, documentaries, and animations, as well as more than 30,000 hours of series. Nesim Hason, CEO of the company, spoke with Señal News about the successful business model they have built over the last four years.
How would you describe the business model of Library Kingdom Sales?
"Four years ago, we created a different network and became an aggregator for 120 distribution companies and 250 individual producers. We have 400 different sources we get content from—non-exclusively—and we compile large catalogs to send to clients, mostly digital platforms, but also television stations. We now have 17,000 movies and 35,000 hours of TV programming. We’ve become the largest supplier for any digital platform in the world."
Do you offer different genres to your clients?
"Yes, all kinds of genres—movies, documentaries, TV series, music programs. About 65% of our partners are English-speaking producers and distributors, and 35% are from all around the world. We work with 250 platforms globally and deliver between 7,000 to 9,000 hours of content every week. It's crazy."
What are the main needs of your clients? What are they looking for most?
"They mostly work with us because we don’t charge any material fees—we deliver whatever materials they request. We offer payment installments, we finance them—nobody else does that—and we provide errors and omissions insurance, which nobody else in the world does either. We're spending millions on all those things over the years, but it works. We make peanuts per title, but it’s a volume business. Clients who buy one, two, three titles from us usually come back for more."
How do your deals with clients work? Is there a specific time period involved?
"Normally, it’s deal by deal. If you’re a distribution company and you give us your product, it's done on a per-deal basis. We don’t take content, keep it for ourselves, and redistribute—it doesn’t work like that. We buy for one client and deliver to one client. Sometimes we do 25 different deals at once, so when you add it all up, it’s a lot of money."
What are your main goals for the second half of the year?
"We're aiming to increase our client base and work with up to 600 platforms. Plus, we’re now working with many distributors to dub their content into several languages. That’s going to double, triple, even quadruple our revenues. We're also handling subtitles in many languages. We’re planning to explore AI solutions too, but we’re not there yet. When all that happens, we might be delivering 20,000 to 30,000 hours a week—which is seriously crazy. Our goal is to become a major studio."