3 AUG 2022

58% of CTV households in the United States are now using Smart TVs

The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.

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The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum. Nearly three-fifths (58%) of CTV households are now using Smart TVs. Additionally, over half (53%) of CTV households without a Smart TV plan to buy one in 2022, a new report from LG Ads Solutions revealed.

Moreover, according to the study, when it comes to the awareness and usage of FASTs, nearly 80% of smart TV owners are aware of FAST Channels, and 55% use FAST Channels to discover and enjoy premium TV content. These channels span all genres of information and entertainment including free movies, TV shows, sports, news, comedy, and more.

Regarding the attitude of consumers towards personalized ads, FAST Channel audiences are more comfortable with ads targeted to them as compared to regular viewers of cable or satellite TV. Furthermore, 40% of those surveyed said they preferred seeing ads focused on products/services that they are in-market for, and 34% said that they appreciate ads that are personalized to their wants and needs.

LG Ads Solutions conducted the study with Leflein Associates. A representative sample of 1,500 adults in the United States from CTV households were surveyed to examine consumer adoption, attitudes, usage, and perceptions of FAST Channels compared to cable or satellite TV, other ad-supported streaming apps, and subscription streaming services.