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It´s written by Tom Bradby and Jemma Kennedy, adapted from the bestselling novel from Tom Bradby and produced by award-winning Potboiler Productions. All3Media International will handle global distribution.

The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.

BGT is one of the biggest entertainment shows in ITV's history. Across the years it has reached more than 55 million viewers and 143 of its episodes have exceeded 10 million viewers each.

It´s a consequence of the downturn in advertising market.The company had reported a recovery in the ad market in these results, but the damage has already been done, with McCall previously describing the downturn as the worst since the financial crisis.

Tom Clark became EVP Global Sales & Commercial Strategy, while Jemma Harvey expanded her role To SVP Scripted & Co-Productions.