Search results for Parks Associates

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.

According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.

A study by Parks Associates on subscription and membership services also revealed that 20% of internet households subscribe to a gaming service, while 32% subscribe to a streaming audio service.

A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.

Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.