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USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43% 31 MAY 2024

Markets

USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43%

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.
Subscription services turn to bundling and partnerships to drive acquisition and retention 27 MAY 2024

Trends

Subscription services turn to bundling and partnerships to drive acquisition and retention

According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.
USA: 89% of households have a streaming video service subscription 16 MAY 2024

Trends

USA: 89% of households have a streaming video service subscription

A study by Parks Associates on subscription and membership services also revealed that 20% of internet households subscribe to a gaming service, while 32% subscribe to a streaming audio service.
Sports fans are having problems to find their favorite events 7 MAR 2024

Data

Sports fans are having problems to find their favorite events

A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.
A 5% of US internet households only use a pay-TV service 10 JAN 2024

Data

A 5% of US internet households only use a pay-TV service

Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.