The 2024 recap of YouTube on TV revealed sports and children’s programming were the main genres in YouTube TV. Podcasts garnered 400 million hours monthly.
The new number makes YouTube TV the most significant internet pay-TV provider and the fifth-largest TV distributor of any kind in the U.S., behind Comcast, Charter, DirecTV, and Dish Network.
YouTube and Nielsen have reinforced their partnership to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV (CTV).