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USA: Specialty SVOD growth outpaced Premium SVOD 13 SEP 2024

Trends

USA: Specialty SVOD growth outpaced Premium SVOD

A new edition of Antenna’s "State of Subscriptions” report revealed that the category increased by 26.9% YoY in 2023 and 19.8% into 2024.
Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics 23 AUG 2024

Trends

Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics

A research by Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, approaching levels of other major events, such as the NFL.
USA: 65% of internet households watch videos on mobile phones 16 AUG 2024

Trends

USA: 65% of internet households watch videos on mobile phones

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
USA: SVOD services added 1.9M new users in the second quarter of 2024 12 AUG 2024

Trends

USA: SVOD services added 1.9M new users in the second quarter of 2024

A new research by Antenna revealed that SVOD growth slowed in Q2 2024, with 45.3 million new subscriptions and 43.3 million cancellations, leading to a net gain of 1.9 million subscribers.
USA: 40% of FAST viewers tried a new channel in the past month 25 JUL 2024

Trends

USA: 40% of FAST viewers tried a new channel in the past month

A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.